Search engine optimization is the process of gaining traffic and visibility to your website from search engines (Google, Yahoo, etc) through both paid and unpaid efforts. When someone enters a search term into Google or Bing, relating to your business, you want to be the company that shows in the search results - that’s what SEO does.
Search Engine Marketing is geared towards paid advertising within the various platforms. You can meet your customers right where they are online. Integrate your business, by advertising, into customers’ search results. Your advertisements will show up on their favorite websites, apps, and in their social media news feeds (we’re all glued to our news feeds). This allows your brand to stay fresh in their minds because they’ll see it more often.
Social media marketing is the way you draw attention to your business or brand by utilizing platforms like Facebook, Instagram, and Snapchat to attract new customers and keep current customers up to date. Build a presence and community around the type of service you provide. Keep your fans in the know.
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